9 Cool Tips to Write Great Headlines & Catchy Blog Titles

by | Nov 10, 2019 | Blogging tips | 16 comments

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Has there been a moment when you wrote a great detailed blog post but it didn’t get the amount of attention it deserved?

Have you thought that it must be because of your blog post title or headline?

I’m pretty sure that you didn’t!

Your blog post title is the very first thing that your audience sees when you promote your blog posts on social media or when they perform a search in search engines.

And you simply can’t afford to neglect it.

Bad headlines or blog post titles = No clicks = no user engagement = Poor SEO = No traffic = No subscribers = No $$$!

Writing great blog headlines can be difficult, which is why many bloggers simply don’t bother to do it.

However, if you’re willing to learn how to get better at it, you’ll be surprised by how much a good headline can improve your results.

So what’s the secret to writing great headlines & click-worthy blog post titles? It’s a combination of things.

But most importantly, it involves thinking like a copywriter.

This means that you must understand your audience, think like them, and then make a conscious effort to persuade them using every strategy available to copywriters.

In this post, I’m gonna share 9 cool tips that are going to help you in writing great headlines and catchy blog post titles.

1. Make a Big Promise

Your blog post may be filled with value & provide very large benefits to your readers.

However, if you do not communicate this information to your viewers, then they won’t see the benefits and won’t bother to read your entry.

Example: It might tell them how to use a new Internet marketing technique that is not explained well elsewhere. Then, consider using a headline like: “Do _ 3 Times Faster.”

For all readers, this is a simple and tangible benefit and if this is something they want, then there’s a good chance they’ll click on your blog post.

2. Arouse Curiosity

Another strategy you can use to improve your headlines & blog post titles is to arouse curiosity.

By doing so, you will make it difficult for the reader to leave without having first satisfied that curiosity by at least skimming your blog post.

Again, using our Internet marketing example, you might say something like this: “Find Out How The World’s Strangest Marketing”

3. Use Trigger/Power Words in your headlines

If you’ve been in the blogging & online marketing world for quite a time now, you’ve probably noticed that the term “trigger/power word” is thrown around quite frequently.

If you’re not familiar with the term, it refers to any word or phrase that triggers a psychological response on the reader’s part.

These are very useful, as they can compel people to take action and make decisions when an alternate choice of words would not.

The following is a short list of some “trigger/power words” that you may want to use in your blog post titles or headlines:

  • free
  • news
  • introducing
  • new
  • announcing
  • explosive
  • proven
  • shocking

4. Get Specific

Blog readers need a story that they can visualize if you want them to be compelled.

If visitors cannot visualize the story that your headline or title suggests, then they won’t bother to read further.

One way in which you can make it easier for them to visualize your story is to be more specific.

As an example, compare the following two claims:

Example #1:
“Make as much as $200 with this strategy in your first week”
“Make as much as $197.83 with this strategy in your first week.”

Example #2:
“Lose 20 pounds in one month”
“Lose as much as 19 pounds in one month.”

In each case, the second option provides a higher degree of detail than first and signals to the reader that the blogger is communicating the exact story, rather than embellishing or being vague.

You got the point?

Quick tip: When using a number in your blog post titles, try to use an odd number. It just looks more precise or specific.


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5. Speak Directly to Your Target Market

While it’s true that the people you target have other interests, it’s NOT true that you know what they are. All you know about the people who visit your blog is that they have an interest in your niche.

This is precisely why it is vital to target these interests specifically, rather than a person with generic interests.

This is something you should keep in mind when writing your headlines or blog post titles.

Example: If you have a weight loss blog, then your headline should not work equally as well on a gardening blog. That is — it should not appeal to general “human interests,” but instead, the interests of those who want to lose weight.

6. Draw Inspiration from Successful Bloggers

One of the best ways to learn how to write better headlines is to copy the style and approach of those who are successful at it.

One way in which you can do is check out Buzzsumo and search for the keyword or topic you’re creating a blog post. Look for the most shared blog posts and that’ll give you an idea about trending posts with great headlines.

Another place you can draw inspiration from is Twitter. Since tweets are limited to 140 characters, you can think of them as you would an unusually long blog headline. Look for frequent re-tweets and analyze what it is that makes them unusually salient.

7. Keep your headlines & blog post titles short

You don’t want your blog post titles to be too long.

Search engines and social media platforms limit the visibility of your titles to 55 and 60 characters.

If you’re writing titles longer than that, they’ll get cut down, which in turn might not convey the entire message of your headline.

8. Use a headline analyzer tool

Headline analyzer tools are a great way to test your blog post titles before using them.

Two of my favorite tools are Coschedule’s headline analyzer tool and AMI’s tool.

You just type your headline and they’ll give you a score on how good they’re going to perform.

9. Test, Track… Test, Track!

In addition to employing good headline strategies, you must also test them.

Otherwise, you will have no means of determining whether a strategy was successful or not.

The best way to do this is to monitor your traffic statistics to see whether a certain headline technique increased the clicks to the post and amount of time the average visitor spent on your blog post.

Note: You see, it is NOT enough just to test and track your click rates. It is relatively easy to deceive your visitors and make them click to a specific blog post, but what matters is how relevant is the headline to the content of the post.

So, as much as you keep track of your “most popular posts” also be sure to track the readership level of these popular blog posts.

You will want to look at the results for many different headlines and blog posts and then see if you can determine which techniques are consistently yielding better results.


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Final Words

Writing good blog headlines is an essential part of retaining blog visitors and encouraging them to read more.

There are many ways in which you can do this, but I have listed some of the best strategies above.

In addition to writing good headlines, it is also important that you test your results and make modifications accordingly.

Also Read: how to choose a profitable blogging niche for your blog

If you found this post useful, please pin it to one of your Pinterest boards. It won’t take more than a few seconds.

9 Tips to write great headlines and catchy blog post titles

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Hey there! My name is Rahul Choudhary and I am OBSESSED with helping online entrepreneurs and bloggers in making their passions profitable and popular! I like to think of myself as your online buddy cum mentor. I enjoy solitude but I also like to work with like-minded people like you.

16 Comments

  1. Ashley

    This was such a helpful post! Making a good title is certainly a challenge, and I am still trying to figure out what works and what doesn’t. Thanks for these tips, I will definitely be putting some of them to use.

    Reply
    • Rahul Choudhary

      Hey Ashley,

      Thank you very much for your kind comment. I’m glad you found the information helpful.

      Reply
  2. Claire

    This is really great advice. I use a tool to check my titles some times but I will definitely use these tips going forward x

    Reply
    • Rahul Choudhary

      Thank you, Claire. I’m glad you found the post useful.

      Reply
  3. Heather

    Thanks so much for sharing these tips in order to write better headlines. I am a new blogger, so this is something that I am still learning to do. I do utilize a headline analyzer tool, but I definitely need to also work on some of your other tips as well. Which tip have you found the most useful when creating your headlines?

    Reply
    • Rahul Choudhary

      Hello Heather,

      I’m glad you found the information useful. I’ve found that using odd numbers and power words in your headlines really helps.
      Thank you for stopping by!

      Reply
  4. JOHN MULINDI

    Your article is on point. The ideas you’ve shared if implemented well can help increase engagement on articles. Am definitely bookmarking this for future reference. Thanks.

    Reply
    • Rahul Choudhary

      Thank you very much, John!

      Reply
  5. Narrisa

    I’ve been meaning to go back into my blog titles to improve them. These tips will definitely help. Thanks!

    Reply
    • Rahul Choudhary

      I’m glad you found the information helpful!

      Reply
  6. Nadia Malik

    I had not heard about the headline analyzer tools you have mentioned in #8. I have to give them a try. Your posts are always very informative and detailed. Keep up the great work.

    Reply
    • Rahul Choudhary

      Those tools are really good when it comes to analyzing your headlines. I use them all the time. Thanks for stopping by (and your kind words), Nadia!

      Reply
  7. Leigha

    Great tips here! Definitely going to try them out along with some of the tools/resources you mentioned.

    Reply
    • Rahul Choudhary

      Thank you, Leigha! I hope it helps.

      Reply
  8. Craige Hardel

    Really helpful content. Headlines can take some time and testing to get right. Your approach the resources are quite useful

    Reply
    • Rahul Choudhary

      Thankyou very much, Craige!

      Reply

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