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As a result of which, you finally started creating your first opt-in freebie…
An Opt-in freebie is kind of a gateway between you and your email subscribers. They have to pass through that gate to join your email list.
But, what if the main entrance of your beautiful home (email list) sucks? or you don’t welcome your visitors nicely?
Your subscribers would leave either without entering at all or after they are not welcomed properly.
The end result?
2 email subscribers in total that your freebie gets for you – one your best friend and the other one your dog, probably!
There’s a lot that could possibly go wrong. I’ve been there and I’ve made some of these mistakes as well.
The biggest mistake of all
Before moving further to opt-in freebie mistakes, I wanna mention the biggest mistake that most newbie bloggers make while building their email list – Choosing the wrong email marketing platform or going with the FREE service.
Choosing the wrong platform can not only affect your user experience by also your email deliverability.
What’s the point of doing all this hard work if your email doesn’t even reach your subscriber’s inbox?
I’ve used them both (currently using Convertkit) and I love them.
Convertkit is slightly expensive, so if you could afford it I’d say that just go for it!
Now, Let’s just talk about the 11 deadly opt-in freebie mistakes that you should avoid at any cost…
Opt-in freebie mistake #1: Growing the wrong audience
If you’re building your email list with the wrong audience they’re not going to buy anything that you’ll be selling them.
Always remember, your opt-in freebie is not just for building your email list but also for connecting with the right audience.
Building your email list with the right people will provide you an opportunity to sell the right products to them.
To avoid making this mistake, make sure that –
- You categorize your posts correctly
- You specify what the opt-in freebie is for
- Promote it in the right places on your website and don’t just spread it everywhere you want
Opt-in freebie mistake #2: Not focused on one particular thing
The best opt-in freebie is created FOR your reader and it is supposed to help them solve a specific problem.
It could be anything like teaching them a skill, giving them a resource list, cheatsheet on a particular topic or advising them what mistakes to avoid.
It needs to be helpful and valuable at the same time.
Don’t just put anything random in the freebie. Keep it very specific about the problem it is going to solve for your readers.
Opt-in freebie mistake #3: Overloading it with information
If you think that this is a good thing then you’re wrong my friend.
Giving away too much information can hurt you in two possible ways –
- Your readers might never be able to finish it. It is too big that they feel overwhelmed to go through it completely and you’ll fail to build a connection with them.
- You might never be able to finish the freebie in the first place. Human psychology.
You have to make sure that your freebie is short to provide enough information required.
You don’t want to spend too much time creating something that helps no one.
Opt-in freebie mistake #4: Filling it with complicated information
You need to create your freebie like you’re creating it for a 4-year old.
Most of your subscribers are going to be beginners and you need to help them in an easy way as possible.
Filling it with complicated terms and information that your subscribers are not going to understand is just gonna overwhelm them.
Opt-in freebie mistake #5: Not branding it enough
Branding is very important for your blog and business. People should easily recognize who you are so they can spot you in the crowd and gravitate towards your content.
You don’t need a designer to brand your content or opt-in freebie. Make sure each page of you Opt-in Freebie has your web address at least.
Use the same fonts, the same brand colors, formatting and please – don’t forget to add your logo if possible!
Opt-in freebie mistake #6: creating a boring title
Titles are not only important for your blog posts but they are equally important for your opt-in freebies and sign-up forms as well.
Like, no one’s going to download your freebie if the title doesn’t resonate with your readers.
Make sure that you write catchy titles for your opt-in freebies as well as your sign-up forms.
Opt-in freebie mistake #7: Not using eye-catching graphics
Creating a great opt-in freebie is a different thing and presenting it in a great way is a whole different thing.
You’ll find it difficult to get people to actually sign-up for your freebie if you don’t use great graphics, no matter who good your freebie is.
Use catching graphics and try not to use dull + dark stock images. You can easily create great graphics with a free tool like canva.
Opt-in freebie mistake #8: Not making it easy to find
You can’t expect everyone to find your freebie just because you put it in the sidebar or one blog post.
Make sure your Opt-in Freebie is great but then you also need to place it at all the right places on your website so more and more people notice it.
Make sure it’s included in your Sidebar, within your blog posts and you can even create a pop-up form to get their attention.
The point here is to make them notice it!
Opt-in freebie mistake #9: Making the process too complicated
You want to make it as easy as possible for your visitors to get their freebie.
If they have to go through a lot of steps in the sign-up process, chances are they will leave before they even finish. The simple your process is for someone to actually get your freebie, the better it’ll be.
The whole point is to provide value in exchange for their email address. So make it as simple as possible for them to give it to you!
Opt-in freebie mistake #10: Not testing the entire system
Just because you were able to set it all up easily, doesn’t mean it’s working properly.
Take the time to test out by signing up for the opt-in yourself and go through the entire process to make sure it’s working completely fine.
It can be really frustrating for someone if they sign up for something and give their email address and they don’t get what they were promised!
Opt-in freebie mistake #11: Not promoting it enough
The last you want to do is spreading the word. You have already spread it across your website, but you also need to promote it on your social media.
Make sure to promote at least 3-4 times a month on all your Social media accounts and keep it Scheduled in your Pinterest queue. You can use tailwind to do so. (it has a free plan as well!)
My job was to enlighten you with my knowledge and now your job is NOT MAKING these mistakes.
Make sure to grab “The perfect opt-in freebie” checklist from below!
What were the mistakes you were already making? Tell me in the comments below.
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