Your blog design plays an important role in determining how your visitors will view you and your blog.
A sloppy, poorly-organized blog will convey to your visitors that you’re either an amateur or that your blog is very low-budget.
Either way, this is a bad signal to send to visitors who are seeing your blog for the first time.
How many times have you navigated to multiple pages of a blog with an ugly design? If you like the content, you just read the post and move on.
A poorly designed blog doesn’t form any sort of image in its readers’ minds.
For these reasons and others, it is important that you work to improve the design of your blog.
In this post, I’m going to share 7 proven tips that will help you in improving your blog design.
Choose your theme wisely
If you use WordPress or another popular blogging platform, then you will have access to hundreds or possibly thousands of different blog themes or templates.
Instead of picking just any old theme, spend some time to find one that matches your niche and looks clean and professional.
If you want a free theme for WordPress or another popular blogging platform, you can simply check out their themes library.
On the other hand, if you want to have a high-quality paid theme then I highly recommend Divi theme by Elegant Themes (I use it on two of my websites as well!).
Divi is not just a theme but more of a framework. You can edit and customize each and every corner of your website (without editing a single line of code) and make your blog design look the way you want it to.
Customize Your Theme
Now that you have selected a WordPress theme, it is time to customize your blog design and put it to work for you.
If you’re using WordPress or another popular blogging platform, you will be able to make the majority of these changes through the administrative panel.
This might include things like:
- re-arranging your sidebar
- adding proper widgets
- designing your homepage
- creating menus for easy navigation
- choosing the right fonts and color scheme (You can check out Coolors for selecting a color scheme)
In addition to this, you can make other changes. For instance, you can limit the number of posts that will be displayed on your home page; or alter how the comments will appear on your blog.
Tiny details matter and Divi theme allows you to customize the tiny corners of your blog/website.
Keep Your Sidebar Tidy
Many bloggers mistaken fill their sidebars with all sorts of junk, including widgets, tag clouds, and other items.
What they do not realize is that the sidebar is the gateway to extra income, repeat visits, and increased pageviews. Thus, if it is poorly constructed, then there is a profit to be had in improving it.
Having a nice and tidy sidebar can definitely improve your blog design.
Quick tip: Divi allows you to have different sidebars for different post categories which can improve your conversion rate drastically.
Use Blog post featured images
This may depend on your theme, but in general, using a featured image to accompany your blog posts is an excellent way to improve the visual appearance of your blog.
I create my featured images in just a few minutes using Canva.
If you’re planning to use stock images, Just remember to make sure that the photographs are legal to use and will match well with your posts.
If you find that this process is getting tiresome over time, consider only doing it for important blog posts. In fact, this could even act as a means of signaling when a post is important.
If your blog eventually becomes very profitable, you may even consider hiring a freelancer to create graphics, charts, or cartoons that accompany your entries and are exclusively for your blog.
Take Advantage of Your Footer
In the past, the “footer” portion of blogs was often underused or left entirely unused.
Today, things are changing rapidly in this area. It is common to find a number of different items in the footer now, including a “latest posts” section or a “popular posts” section.
Additionally, people have begun using footers to add contact forms, so that visitors easily send emails or submit feedback. It has also become common to add your subscription form to this area – so that anyone can subscribe to your email list from any page of your blog.
Just scroll down to the bottom of this page and look at how my footer is designed so well. Divi even allows you to have different footers for different blog post categories.
So, next time you login to your administrative panel, consider re-vamping your footer (via widgets) to take advantage of this otherwise wasted space.
Use good quality Icons
Many blog themes will come with a set of their own icons.
However, it’s still possible that you can still improve the situation by finding better or less-used icons, so that they stand out more.
You can check out Flaticon which has some really good quality icons.
If you make it hard for people to promote you, then fewer will do it. And if you make it easy for people to promote you, then more people will promote you.
This is precisely why it is important to incorporate social media icons into your blog. If you make it very easy for people to take content on your blog and refer to it in tweets and on Facebook, then people will do it more frequently.
For this reason, you should be thought when placing your social media icons on your blog.
Make sure it is easy for people to access them immediately after reading a post, so that they can quickly tweet about you or reference your post on Facebook.
Blog design is often overlooked as a secondary consideration.
In reality, however, it plays an important role in determining who stays on your blog, what they do when they’re on your blog, and who and how many people they refer to your blog.
If you take the time to make even small design improvements, you will reap benefits for the remainder of the blog’s life.
If you found this post useful, please pin it to one of your Pinterest boards. it won’t take more than a few seconds.