How to reach to your first 100 email subscribers easily

by | Aug 12, 2019 | E-mail Marketing | 20 comments

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I know you’ll agree with me that getting your first 100 subscribers & building your email list can be quite exhausting when you’re just starting out.

There’s a lot of information on the internet that confuses the heck out of people. Yes! I have been there as well.

The reason why getting your first 100 email subscribers is important is that it feels like an achievement and motivates you to keep going.

Moreover, you can start monetizing that list to start rolling out some cash to cover your expenses.

Pretty cool, right?

So that’s what I’m gonna show you in this post i.e how to reach to your first 100 email subscribers easily & smoothly.

Choosing the right email marketing platform

I know you must have chosen the right email marketing platform until now.

And by right, I mean a platform that allows you to do everything from building your email list to marketing to your subscribers.

I repeat again that DO NOT go with free platforms like MailChimp. A few reasons for not choosing them are –

  • Poor deliverability rates
  • Affiliate links not allowed
  • Switching your email marketing platform will get really difficult once your email list starts growing and you have many email sequences in place

This is a mistake that you can’t afford to make.

That’s why I’d suggest you go with ConvertKit. It is one of the most popular and highly recommended email marketing platform among bloggers & content creators.

The best part? You can get a FREE 30-day ConvertKit trial if sign-up through my link, instead of the regular 14.

convertkit - email marketing platform

Also read: Convertkit review: Why to choose it & why not

Writing great valuable content

There are multiple ways to get email subscribers but the best method to do so is by providing high-value content.

When people notice that you’re providing high quality and greater value content, they’ll start trusting you and start seeing you as an authority.

This trust will ultimately lead them to join your email list as a subscriber.

So, how do you define high-quality content?

Simple – once they have gone through your content they should learn something new or learn how to do something that they’re not able to do themselves.

Make sure that your niche matches with your high-quality content. Otherwise, you might end up getting wrong subscribers to your email list.

Having a content plan

Make sure to figure out how often per week or month you will publish new content.

Prepare a list of titles or ideas for content that you really believe will add value to your readers. 

An idiot with a plan can beat a genius without a plan. 

– Warren Buffet

If you have a plan, you will never be stuck for ideas because you have already decided what your content will be about.

Providing content upgrades

When your readers have gone through your high-quality content, you can’t just ask them to subscribe to your email list.

Most bloggers make this mistake and end up losing a lot of potential subscribers.

You have to provide something valuable in the end as bait for your readers to join your email list. This is what we call a content upgrade.

Your content upgrades should be useful, actionable, and something that couldn’t have just as easily been made into a blog post.

A few ideas for content upgrades are –

  • PDFs
  • Workbooks
  • Video tutorials
  • Checklists
  • Cheatsheets
  • Planners

Providing actionable content upgrades show that you’re willing to go above and beyond to provide value for your readers.

Also read: How to send an opt-in freebie to your new email list subscribers using ConvertKit

Switching up your content upgrades

When you’re just starting out, you have no idea what your audience will love and what is going to work for you.

That’s why you need to create a bunch of freebies & content upgrades to switch them up and figure out the best one.

If a content upgrade is not converting atleast 10% of your readers, then you need to switch it up.

Means – 10 out of 100 readers must subscribe to your email list for a particular content upgrade.

Wait till 500 people read your post, and if you didn’t get at least 45-50 subscribers then it’s time to change your content upgrade.

Chances are, certain types of content upgrades will appeal to your audience more than others.

Be flexible, and try out different type of content upgrades with different formats until you start getting what you want.


Using lead magnets

A lead magnet is slightly different from a content upgrade.

While a content upgrade works with the content itself and is related to the post, lead magnet works independently.

You don’t need to create multiple lead magnets for now. All you have to do is to create one and promote it as much as you can.

Here are a few ideas for your lead magnet –

  • An Ebook related to your niche
  • An email course
  • A video series

These three work best when it comes to getting new email subscribers.

Landing pages

You’ll definitely need a landing page to collect your email subscribers, once you’ve created your lead magnet.

This is a page where your audience will land after seeing your offer and acting on it.

To make it a high-converting one, make sure to design it beautifully and include reviews or social proof to gain trust (as well as appealing offers, images, and insights).

If it’s not converting atleast 20% of the visitors, then you definitely need to change something about it.

Make sure that there are no distractions at all on your landing page. The visitors should only have two options – subscribe or leave.

Creating a resource library

Who doesn’t love a bunch of valuable freebies put together in a place more than a single freebie?

Create a password-protected page and put together a bunch of freebies. Your readers will get the password once they sign up for your list.

Since everyone really loves free stuff, the more you provide the better it’ll be.

Promotional strategies for getting more subscribers

You are not going to get any subscribers if you don’t bring enough people to your posts and landing page.

Let’s look at some ways by which you can promote your content and boost your subscriber growth.

Guest blogging

Pick some high-quality websites & pitch them a guest post. You have to write an awesome post for them on a topic that your lead magnet is about and put your landing page in your bio link.

Once the post goes live, you’ll definitely start seeing a spike in your subscriber list.

The power of social media

Make sure to constantly share your content and landing page on social media.

Having the right social media promotion strategy can completely change everything for your blog.

Here are a few tips for promoting your content –

  • When you share them on social media, you need to be very clear about the benefits, and WHY someone should click through and read your post.
  • Update your bio links. In all your social media account bios, make sure you’ve got links back to your landing page included.
  • Share your posts and landing page in Facebook group threads. They have the potential of getting a bunch of email subscribers.
  • Be active on social media every day.


New bloggers often ignore this platform because they’re unaware of the fact that this platform can bring them a ton of traffic + subscribers.

Don’t make such a mistake, and be consistent with pinning on Pinterest.

Create multiple pins for your blog posts and lead magnet and pin them strategically among your own boards and group boards.

You can also boost your Pinterest presence with an automation tool called tailwind. They have a feature called tribes which are same as group boards, just with better engagement.

You get to join 5 tribes with 30 submissions with the free version.

You can try tailwind from here for free (you’ll also get your first month free once you upgrade to the paid version).

Wanna learn how you can use Pinterest to bring tons of visitors to your blog? Check out the Pinterest P to T course by one of my blogging friends – Marina.

Having multiple opt-in opportunities on your website

Make sure that you place your sign-up forms and landing page link at multiple places throughout your website.

These places can be –

  • Homepage
  • In your blog posts
  • Blog sidebar
  • Footer
  • On a cover page or welcome mat
  • Top navigation

The more opportunities you give to your readers for signing up the more likely they’ll turn into a subscriber.

email list growth booster course 101

Final words

Getting your first 100 email subscribers can be a little overwhelming at times.

Don’t just give up because of the numbers. Use the right strategies and you’ll definitely achieve that milestone within no time.

Email list building is all about customizing your content to figure out which things work and which don’t.

Also read: 12 emails you should be sending to your email list

So, do you have a lead magnet yet? If not, which one are you planning to create?

If you found this post helpful, please pin it to one of your Pinterest boards. It won’t take more than a few seconds.

How to reach to your first 100 email subscribers easily

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If you’re not building an email list for your blog, then you’re leaving money on the table. However, you’re also letting a lot of money slip through your fingers if too many of your visitors are leaving your site without joining your email list. You want your blog...

Hey there! My name is Rahul Choudhary and I am OBSESSED with helping online entrepreneurs and bloggers in making their passions profitable and popular!

I like to think of myself as your online buddy cum mentor. I enjoy solitude but I also like to work with like-minded people like you.


  1. Corina - Chasing our Financial Freedom

    I tried everything and it seems like an impossible task. It’s growing but sooo slow. I bookmarked your article and will try everything back again. Thanks for sharing Rahul

    • Rahul Choudhary

      Hey Corina,

      No, It’s not impossible at all! Nothing really is. I’m sure you’d find the right ways to achieve that milestone. Just, Don’t give up because of the numbers.

  2. Rebecca @ Boss Single Mama

    Great tips on how to get your first 100 email subscribers! It took me a long time to get there, probably longer than it should have. And it’s still slow going building a list.

    • Rahul Choudhary

      You need to keep tweaking your strategies to test different stuff and eventually, you’ll find out what your audience loves.

  3. Angela Giles

    Awesome article Rahul. I like how you said that there’s a lot of information on the internet that confuses the heck out of people and providing content upgrades. Don’t just give up because of the numbers. Use the right strategies and you’ll definitely achieve that milestone within no time.

    Angela Giles |

    • Rahul Choudhary

      Hey Angela,

      Thankyou very much for stopping by! You’re right that sometimes people take numbers too seriously and stress a lot!

  4. Joleisa

    The tips sound so simple, yet effective. People always want to come back for more if the content is good.
    This is a good reminder when we try to get to that elusive 100!

    • Rahul Choudhary

      Exactly Joleisa!

      Thankyou very much for stopping by.

  5. Rachel

    Good advice! I’ve been thinking about my email list and how to grow it, I will bookmark and come back to your post!

    • Rahul Choudhary

      I’m so glad that you liked it!

  6. Kari | MoneyfortheMamas

    I need to go back and switch out smaller embedded firms to LP’s as they convert so much better for me! Thanks for the nudge!

    • Rahul Choudhary

      Yes! Landing pages always convert better than sign-up forms. Thanks for stopping by!

  7. Jenny

    Thank you for this. I haven’t thought of “A/B Testing” lots of content upgrades. I only have a few to work with. I will work on creating and adding more this week. Great idea.

    • Rahul Choudhary

      A/B testing is a great way to improve your conversions. It’s worth a try. And Thanks for stopping by!

  8. Meaghan

    Thanks for posting this! I’ll be sure to come back to this page when I start work on my e-mail list – which I hope won’t be too long!


    • Rahul Choudhary

      You are so welcome! Thanks for stopping by!

  9. Shandel

    Thankyou for these tips! I am going to use them!

    Shandel |

    • Rahul Choudhary

      I’m glad you found them useful Shandel.

  10. shyam singh

    Hi there
    your post is very useful for new bloggers like me who are struggling for the subscriber.
    I will send this post to everyone.

    • Rahul Choudhary

      Thankyou very much!


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