I know you’ll agree with me that getting your first 100 subscribers & building your email list can be quite exhausting when you’re just starting out.
There’s a lot of information on the internet that confuses the heck out of people. Yes! I have been there as well.
The reason why getting your first 100 email subscribers is important is that it feels like an achievement and motivates you to keep going.
Moreover, you can start monetizing that list to start rolling out some cash to cover your expenses.
Pretty cool, right?
So that’s what I’m gonna show you in this post i.e how to reach to your first 100 email subscribers easily & smoothly.
Choosing the right email marketing platform
I know you must have chosen the right email marketing platform until now.
And by right, I mean a platform that allows you to do everything from building your email list to marketing to your subscribers.
I repeat again that DO NOT go with free platforms like MailChimp. A few reasons for not choosing them are –
- Poor deliverability rates
- Affiliate links not allowed
- Switching your email marketing platform will get really difficult once your email list starts growing and you have many email sequences in place
This is a mistake that you can’t afford to make.
That’s why I’d suggest you go with ConvertKit. It is one of the most popular and highly recommended email marketing platform among bloggers & content creators.
The best part? You can get a FREE 30-day ConvertKit trial if sign-up through my link, instead of the regular 14.
Writing great valuable content
There are multiple ways to get email subscribers but the best method to do so is by providing high-value content.
When people notice that you’re providing high quality and greater value content, they’ll start trusting you and start seeing you as an authority.
This trust will ultimately lead them to join your email list as a subscriber.
So, how do you define high-quality content?
Simple – once they have gone through your content they should learn something new or learn how to do something that they’re not able to do themselves.
Make sure that your niche matches with your high-quality content. Otherwise, you might end up getting wrong subscribers to your email list.
Having a content plan
Make sure to figure out how often per week or month you will publish new content.
Prepare a list of titles or ideas for content that you really believe will add value to your readers.
An idiot with a plan can beat a genius without a plan.– Warren Buffet
If you have a plan, you will never be stuck for ideas because you have already decided what your content will be about.
Providing content upgrades
When your readers have gone through your high-quality content, you can’t just ask them to subscribe to your email list.
Most bloggers make this mistake and end up losing a lot of potential subscribers.
You have to provide something valuable in the end as bait for your readers to join your email list. This is what we call a content upgrade.
Your content upgrades should be useful, actionable, and something that couldn’t have just as easily been made into a blog post.
A few ideas for content upgrades are –
- Video tutorials
Providing actionable content upgrades show that you’re willing to go above and beyond to provide value for your readers.
Switching up your content upgrades
When you’re just starting out, you have no idea what your audience will love and what is going to work for you.
That’s why you need to create a bunch of freebies & content upgrades to switch them up and figure out the best one.
If a content upgrade is not converting atleast 10% of your readers, then you need to switch it up.
Means – 10 out of 100 readers must subscribe to your email list for a particular content upgrade.
Wait till 500 people read your post, and if you didn’t get at least 45-50 subscribers then it’s time to change your content upgrade.
Chances are, certain types of content upgrades will appeal to your audience more than others.
Be flexible, and try out different type of content upgrades with different formats until you start getting what you want.
Using lead magnets
A lead magnet is slightly different from a content upgrade.
While a content upgrade works with the content itself and is related to the post, lead magnet works independently.
You don’t need to create multiple lead magnets for now. All you have to do is to create one and promote it as much as you can.
Here are a few ideas for your lead magnet –
- An Ebook related to your niche
- An email course
- A video series
These three work best when it comes to getting new email subscribers.
You’ll definitely need a landing page to collect your email subscribers, once you’ve created your lead magnet.
This is a page where your audience will land after seeing your offer and acting on it.
To make it a high-converting one, make sure to design it beautifully and include reviews or social proof to gain trust (as well as appealing offers, images, and insights).
If it’s not converting atleast 20% of the visitors, then you definitely need to change something about it.
Make sure that there are no distractions at all on your landing page. The visitors should only have two options – subscribe or leave.
Creating a resource library
Who doesn’t love a bunch of valuable freebies put together in a place more than a single freebie?
Create a password-protected page and put together a bunch of freebies. Your readers will get the password once they sign up for your list.
Since everyone really loves free stuff, the more you provide the better it’ll be.
Promotional strategies for getting more subscribers
You are not going to get any subscribers if you don’t bring enough people to your posts and landing page.
Let’s look at some ways by which you can promote your content and boost your subscriber growth.
Pick some high-quality websites & pitch them a guest post. You have to write an awesome post for them on a topic that your lead magnet is about and put your landing page in your bio link.
Once the post goes live, you’ll definitely start seeing a spike in your subscriber list.
The power of social media
Make sure to constantly share your content and landing page on social media.
Having the right social media promotion strategy can completely change everything for your blog.
Here are a few tips for promoting your content –
- When you share them on social media, you need to be very clear about the benefits, and WHY someone should click through and read your post.
- Update your bio links. In all your social media account bios, make sure you’ve got links back to your landing page included.
- Share your posts and landing page in Facebook group threads. They have the potential of getting a bunch of email subscribers.
- Be active on social media every day.
New bloggers often ignore this platform because they’re unaware of the fact that this platform can bring them a ton of traffic + subscribers.
Don’t make such a mistake, and be consistent with pinning on Pinterest.
Create multiple pins for your blog posts and lead magnet and pin them strategically among your own boards and group boards.
You can also boost your Pinterest presence with an automation tool called tailwind. They have a feature called tribes which are same as group boards, just with better engagement.
You get to join 5 tribes with 30 submissions with the free version.
You can try tailwind from here for free (you’ll also get your first month free once you upgrade to the paid version).
Wanna learn how you can use Pinterest to bring tons of visitors to your blog? Check out the Pinterest P to T course by one of my blogging friends – Marina.
Having multiple opt-in opportunities on your website
Make sure that you place your sign-up forms and landing page link at multiple places throughout your website.
These places can be –
- In your blog posts
- Blog sidebar
- On a cover page or welcome mat
- Top navigation
The more opportunities you give to your readers for signing up the more likely they’ll turn into a subscriber.
Getting your first 100 email subscribers can be a little overwhelming at times.
Don’t just give up because of the numbers. Use the right strategies and you’ll definitely achieve that milestone within no time.
Email list building is all about customizing your content to figure out which things work and which don’t.
So, do you have a lead magnet yet? If not, which one are you planning to create?
If you found this post helpful, please pin it to one of your Pinterest boards. It won’t take more than a few seconds.