Convertkit used to say this in their tagline “The power of Infusionsoft, but easier to use than MailChimp.” which might not be completely true.
I switched to this tool a few months ago after using GetResponse for a quite long time and so far I’m loving it.
No doubt that there are a few areas of improvement which I’ll be talking about later in this post.
In this Convertkit review, I’ll be talking about the features, pros, and cons of using this new email marketing platform and if this is the right email marketing platform for you.
What actually is Convertkit?
As I mentioned, Convertkit is a new, sleek and simple email marketing tool built by Nathan Barry.
You can build and manage your email list and send mass emails called “broadcasts” whenever you want to send your word out.
It is specifically focussed towards bloggers, content creators, and infopreneurs.
We can’t call it an overnight success for this new tool. It got popular after a few years, after getting backed up by big influential players in the market.
Currently, there are 20000+ content creators using Convertkit including some big names in the market like Pat Flynn and Tim Ferris.
Interface & its simplicity
The Convertkit interface is one of the simplest I’ve ever seen in the market and that’s why I love it.
On your main screen or dashboard, you’ll see a graph showing your net new subscribers and your total subscribers.
There’s a whole list of subscribers below the graph from where you can easily add, delete or tag any subscriber.
The whole platform is divided into 5 different sections – subscribers, automation, forms & landing pages, sequences, and broadcasts.
I’ve used Getresponse and their user interface is kinda boring and not so user-friendly.
Trust me, it is so user-friendly that you won’t even need any tutorial to go through Convertkit’s interface.
Tagging & Segmentation
Convertkit is totally built around the tagging system, which is by far the best way to manage your subscribers and automation.
There’s a single list for all of your subscribers. You can easily tag individual subscribers based on sign-up forms and their behavior on your site (Yes! they have a plugin for that).
You can even tag subscribers according to the links they click in your emails.
Then you can segment your subscribers based on forms & tags to send your emails to a large and specific audience with a few clicks only.
This tagging feature in Convertkit is extremely useful in sending targeted emails to a particular portion of your audience.
What’s the point of paying for an email marketing tool if you can’t even automate your tasks? Right?
Convertkit has a really powerful visual automation or workflow builder.
You can easily set triggers like someone joining a form or added a tag and you can send them a particular set of emails called a sequence.
You can even have multiple triggers for a single workflow which allows you to send really targeted emails to your subscribers.
While the automation system in Convertkit is pretty straightforward and simple, it still lacks many advanced features.
Email broadcasts & templates
As we have already talked a lot about Convertkit’s simplicity, let me tell you that it does not have fancy newsletter templates like other platforms.
There are 4 types of templates that you can use – text, classic, modern and custom.
If you’re new to email marketing then you should know that sending fancy emails really hurts your deliverability.
That is why Convertkit keeps it really simple and you should focus on that as well.
Talking about broadcasts, you can filter your subscribers based on forms, tags or segments to send them targeted emails.
You can choose your recipients even before writing your emails.
The email composer has all the necessary options like adding links (to tag them as we discussed in the previous section), bold, italic, adding images, etc.
Once you’ve composed your email, you can preview it in your browser and send it to yourself.
When you believe that everything’s in place, you can either send your broadcast immediately or schedule it.
Convertkit allows you to test subject lines while sending broadcasts to decide which performs better.
And that’s it!
There’s no A/B testing for entire emails, sign-up forms or automations.
This is where Convertkit needs to work a lot.
Forms & Landing pages
For collecting emails you need some kind of forms and Convertkit allows you to create landing pages and sign-up forms to embed into your website.
There are basically three types of forms that you can create – Inline, modal & slide-in.
But when it comes to customizing these forms you’re going to lose your head. Yes! Basic features are there but WE NEED MORE.
Landing pages, on the other hand, are pretty useful and user-friendly.
With Convertkit’s WordPress plugin, you can choose to show specific form on a particular page or you can also use shortcodes to embed those forms.
If you’re a page builder user just like me, you probably won’t need these forms and landing page features much.
I use Divi theme which allows me to create landing pages and sign-up forms within the theme itself.
Tracking & Reporting
This is another area where Convertkit needs a lot of improvement.
It tracks basics like your subscriber growth and your net total email subscribers.
This email marketing tool also does a pretty good job at providing basic reports for your broadcasts, sequences and sign-up forms.
It tracks your open + click rates as well as conversion rates of your opt-in forms.
There’s also this great feature called “resend to unopens” that allows you to resend your campaign by making a few changes.
Convertkit pretty much integrates with a ton of different apps and it has Zapier integration as well.
As of writing, it integrates with 90+ apps from various categories like eCommerce, lead capture, CRM, membership & course building sites and everything you can find on their Integrations page.
Pricing & Support
When it comes to pricing, we can’t call Convertkit a very beginner-friendly email marketing tool.
The basic plan starts with $29/month for up to 1000 email subscribers with an unlimited number of emails (which is a good thing!).
If we talk about support & documentation, you’re going to be pretty impressed.
They provide 24x7x365 live chat and email support + they also have quality documentation, tutorials, and vlogs to guide you.
Convertkit – Pros
Here are a few things that I really like about Convertkit –
- Really easy to use.
- Great user-friendly design and interface.
- Awesome tag-based system
- Free migration over 5000 subscribers
- A/B testing for broadcast emails
- No charge for duplicate subscribers (Which is a great thing and saves you money.)
- Simple email sequence creator
- Visual automation builder
- Tons of integrations + the WordPress plugin
- Great customer support & documentation
- Constant updates with new features and improvements
Convertkit – Cons
Here are a few things that I don’t like about this tool and needs improvements –
- No A/B testing for automation or sequence emails
- Limited sign-up form customization
- Not many ways to deal with cold subscribers
- A little bit expensive!
Is Convertkit the right tool for you?
I’d say that if you’re a blogger, content creator or infopreneur then yes, this is the right tool for you.
If you like simple things and don’t wanna dive much into technicals then just go for it.
I’m sure this not-so-new kid in the email marketing business won’t disappoint you.
Which email marketing platform are you currently using?
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