When it comes to blogging, content or words matter.
That means you have to diversify your content marketing strategy and have the best content or types of blog posts on your blog.
But, how do you do that?
How do you produce content that will wow your audience and make you a few bucks along the way?
What are these different types of blog posts or content pieces that you should have on your blog?
In this post, I’m going to share 11 amazingly best types of blog posts that you should have on your blog to enhance your content marketing strategy and wow your readers!
Don’t have a blog yet? Read how to start a profitable WordPress blog easily with this step-by-step guide
Tips articles are just what they sound like – you offer tips on a particular topic, rather than a “step by step” process.
- Three Ways to Improve Your Golf Swing
- Seven Tips for Slimming Your Thighs
- The Ten Secrets of Writing a Great Sales Page
Tips articles work great for selling books and other information products.
Example: The “Ten Secrets of Writing a Great Sales Page” article could easily pre-sell a copywriting product.
However, you can use these types of blog posts to sell physical products, too.
Example: The “Three Ways to Improve your Golf Swing” article could pitch a particular club that would help the prospect improve his game.
“How To” Articles
The “how-to” article is a step-by-step process, where you explain to your reader how to do something.
- How to Look Ten Years Younger
- How to Juggle
- How to Replace Your Carpet
You can use these types of blog posts to sell most any type of product.
For example, if you’re selling an ebook, then you can offer a “how-to” article that gives your readers an overview of how to do something, but it doesn’t go into detail. Your prospect needs to buy the ebook to get the details.
Example: Let’s say you’re selling a copywriting book. You might create an article titled “How to Write a Sales Letter.”
You’d then outline the steps such as:
- Profile your target market.
- Write a great headline.
- Create a hook for an opener.
- Craft your bullet points.
- Offer a guarantee.
- Call your prospect to action.
And so on. You’d offer a few sentences for each step. Then you’d promote the copywriting book within your article.
Example: “You now know have a great overview of how to write a sales letter. To get the full details so that you too can create cash-pulling copy, click here…”
Of course, these types of blog posts work for physical products, too. Let’s suppose you’re selling puppy training pads. You could offer step-by-step instructions on how to use these pads to housebreak a puppy.
Writing a Rant
A rant is a highly emotional, polarizing type of article. Typically, you take a strong stand on some issues and offer your opinion in a bit of a sensationalized way.
If you want to attract a lot of attention, write a rant about something that’s on a lot of people’s minds… but hasn’t been talked about too much (yet).
Example: Instead of an article title such as, “Rehashed Marketing Products,” you write a post such as, “BEWARE: You’re Being Ripped Off!”
See the difference?
The first article is so meek that it wouldn’t get attention. The second one is sensationalized – and thus virtually guaranteed to draw attention.
And of course, once you have your audience’s attention – and you get them on your side – you can then point them towards your affiliate link.
Let me give you another example…
Example: Let’s suppose you’re selling a housetraining book that teaches people how to train their puppies the traditional way: By taking them outdoors.
And yet some people train their puppies to go indoors on “pee pads.” Maybe you’ve noticed that some people think this is ridiculous. Ah-ha: You can use that to your advantage!
All you have to do is write an emotionally charged (even a controversial) rant that may even go so far as to ridicule dog owners who train puppies to pee on pads or in litter boxes.
Then you can pitch your housebreaking book as the guide for “real” dogs.
These types of blog posts will polarize your audience, yes… but your target market will draw closer to you and respond positively!
Have you ever noticed the “trackback” feature on your WordPress blog? Or better yet, have you noticed it on other people’s blogs?
Here’s the gist: On blogs that enable trackbacks, you can leave a comment about the blogger’s post. But instead of leaving it on their blog, you put your comment (or reply) on your blog. Then you copy in their link as the trackback link. If trackbacks are enabled on their blog, your link will appear on their blog underneath the post, you’re responding to.
It’s a great way to join the blogosphere conversation while pulling in some traffic from other people’s blogs.
The trick, of course, is to make sure that whatever you post is highly relevant to the original post. You can agree with the post, disagree with it, add to the tips, etc.
Example: Maybe you find a blog with “Ten Ways to Lose Weight.” You can create a trackback post titled, “Ten More Ways to Lose Weight” (where you add to the original blogger’s tips).
“Top Ten” Articles
The top ten articles are just what it sounds like – you write an article that lists the top ten tips, resources, products, blogs, people, books, or most anything else that’s relevant to the niche.
It’s fairly easy to promote a product within these types of articles.
- Top Ten Books Every Dog Lover Ought to Read – here you can list ten products using your affiliate links (along with a few lines about why all dog lovers should read these books).
- Top Ten Tips for Putting on Mass – this is a useful but incomplete article. Here you’d simply promote a bodybuilding/mass-building product at the end of the article.
- Top Ten Articles of the Year – You can send your readers to other people’s blog posts and articles using your affiliate links (where applicable). If that’s not possible, then merely creating this sort of useful list can serve as “linkbait” – that is, your compilation is so useful that others link to it.
- Top Ten Tools for the DIY Guy or Gal. Again, here’s an opportunity for you to promote ten different tools using your affiliate links.
“Question and Answer” Posts
This type of article is a great way to promote reader interaction on your blog. Indeed, you can even make a weekly “Question and Answer” feature on your blog, where your readers submit questions and you answer one or two each week.
Example #1: Your reader asks, “What’s the best way to get free traffic to a sales page?” You answer the question providing useful tips… and then point them towards a traffic-generation product for more information.
Example #2: Your reader asks, “How do you check if a fuel pump works on a ’55 Chevy?” You offer your step-by-step instructions… and then provide affiliate links to a fuel pump and the tools needed to carry out the instructions.
These types of blog posts are a great way to help your readers and make some money in the process.
Very few people create these sorts of articles.
And that means if you create a real research article – complete with citations to academic and scientific journals – your article will stand out from the crowd.
Example: “Does Caffeine Boost Your Metabolism?” Remember, this isn’t an opinion article. Rather, you provide scientific evidence that answers the question. You can then promote a weight-loss product at the end of the article (or caffeine pills or even coffee, if caffeine does indeed boost metabolism).
Another example could be, “The Truth About Creatine and Its Effects On Your Kidneys”.
Case Studies and Motivational Articles
A case study article is a bit of a scientific article since you’re researching to see if a particular product or theory really works.
You can do the case study using yourself, or you can track someone else’s results.
Either way, you need to keep careful notes, do measurements where applicable and in general, keep careful track of the progress (or lack thereof).
Point is, a case study or experiment is fairly scientific. Now contrast that to a motivational article, which is less about the data and more about inspiration.
Let me explain with a few examples…
- “How Jane Lost 100 Pounds and Changed Her Life.” Here you write a motivational article that talks about Jane’s frustrations with being overweight, which the targeted reader (prospect) will identify with. Then you share how Jane felt after she lost weight. You also offer tips on how she did it, including what dieting products she used to get great results.
- “How a Former Small-Town Farmer Now Generates $103,999 a Year Online.” Here you share a motivational story of how an average person went on to earn a comfortable living online. Again, you use your affiliate link to promote the product(s) that helped the farmer achieve success.
The reason why product reviews (and comparisons) tend to generate a lot of sales is because cash-in-hand buyers tend to read reviews.
Indeed, many buyers search for product reviews before they purchase a product. And that’s why you should optimize your reviews for keywords like “[product name] review.”
Here’s the key to writing a review that generates sales: Be honest. That means you should list the product flaws as well as the product’s strengths. And if you don’t recommend the product, say so.
Here’s a general outline for a product review articles:
- Quick overview – let readers know what product you’re reviewing, and give your overall impression of the product upfront. This is good for skimmers who just want to know the “verdict.”
- Share the product’s strengths and benefits.
Example: “The Kindle is lightweight, so your hands never grow tired of holding it (even if you’re reclined in bed).”
- Tell your readers what’s wrong with the product or what type of person wouldn’t benefit from the product.
Example: “If you want to enjoy full-color photo books, the Kindle isn’t for you.”
- Conclude by telling readers why you recommend (or don’t recommend) the product.
Example: “If you love taking books on vacation – or if your bookshelf is running over – -then you’ll love the Amazon Kindle.”
Product Comparison Posts
Instead of just writing a product review, you can compare two similar products.
In this case – just as with the product review – you share the strengths and weaknesses of each product. However, in your “verdict” you tell your readers which product you recommend.
Here’s a sales-generating tip: If they’re both good products, then you can recommend one of the products for one segment of your target market, and recommend the other product for a different part of your target market.
Example: If you expect to take any pics near the water – such as when you’re fishing or you’re poolside on vacation – then get the waterproof [product a] camera. Otherwise, if you expect to stay dry then save yourself $40 and get the [product b] camera instead.
Writing these 11 types of blog posts will not only diversify your blog content but also increase your web traffic.
When you run out of ideas for one type of post you can always write similar articles in other formats.
Also read: 7 Proven tips to improve your blog design
So, Which types of blog posts are you currently writing on your blog?
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Another read: 5 kinds of posts that every blog needs by Neil Patel